Paramount Brand Holdings has partnered with Emoji to bring the popular lifestyle brand to life through a new range of fragrances. The range will take the form of emoji-shaped perfumes and gift set collections.
In a deal brokered by Retail Monster, LLC, the emoji company’s North American licensing agent, the lines already debuted at ECRM Orlando earlier this year, where it was ‘extremely well received by major retailers across the country.’
The initial range will include 50ml Eau de Toilette spray bottles and three-piece gift sets (made up of body wash, lotion and an Eau de Toilette spray), all set to launch Holiday 2019 across multiple retail and online channels.
“Both Paramount Brand Holdings LLC. and emoji company are thrilled to enable consumers to express themselves via scent,” said Mike Barbanel, vice president, Paramount Brand Holdings. “Paramount Brands is an industry-leading expert and our debut collection really speaks for itself – bringing the emoji brand to life through 3D-shaped bottles and fun scents.”
Marco Hüsges, CEO and founder of the Emoji Company, added: “Paramount Brand Holdings is a leader in the fragrance category, with best-in-class relationships across retail.
“This is a wonderful partnership that perfectly captures the DNA of the emoji brand, and which will surely delight consumers of all ages.”