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Moomin Characters partners with Tatty Devine for new jewellery collection

Moomin Characters and the London-based jewellery brand, Tatty Devine are to collaborate on a new capsule jewellery collection.

Landing this autumn, the new laser-cut acrylic jewellery collection will combine a look inspired by Tove Jansson’s world of character and pattern design from the Moomin brand, with the classic Tatty Devine style.

Tove designed the first ever Moomin merchandise in her studio in Helsinki, while all of Tatty Devine’s products are designed and made in-house in the company’s studio on London’s Brick Lane.

The collection also comes at a milestone time for both brands as Tatty Devine is celebrating its 20th anniversary this year and Moomin will be celebrating 75 years in 2020.

Sophia Jansson, niece of Tove Jansson and creative director of Moomin Characters, said: “Tove’s passion was producing beautiful art and designs and, similarly to Rosie and Harriet of Tatty Devine, she was not afraid of making a bold statement and expressing herself through her art in a time when personal expression was being threatened.

“Tatty Devine and Moomin also share a lot of core values such as female empowerment, respect for nature and LGBTQ+ rights and therefore, much like Moominmamma and Moominpappa, they are the perfect match.”

Rosie Wolfenden MBE and Harriet Vine MBE, the founders of Tatty Devine, said of the collaboration: “Tove Jansson’s Moomins have a special place in our hearts – as children we loved the stories and as women we are inspired by Tove’s fearlessness and creative passion.

“The Moomins have endured for generations by staying true to their values whilst always remaining relevant – much like we strive to do at Tatty Devine.”

The exclusive collection will launch in Autumn 2019.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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