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First Peaky Blinders VR drama game marks “future of entertainment”

The first ever Peaky Blinders virtual reality drama game is now in the works.

The project is currently under development by Maze Theory, specialists in the VR business, and is scheduled for launch in 2020.

It will aim to immerse players in the series ‘in ways never done before,’ essentially allowing players to interact and collude with characters from the BAFTA winning show in real time, directing their responses and influencing what happens next in the drama.

The artificial intelligence technology being used means that characters will respond to players’ gestures, movement, voice, sound and body language, meaning players’ experiences will be completely unique.

The news of the partnership between Maze Theory and Endemol Shine Group, as well as the Peaky Blinders brand owner and producer Caryn Mandabach Productions, follows the declaration by Government Business Secretary Greg Clark, that Maze Theory has been awarded funding from the Government’s Audience of the Future Programme to develop the game with cutting-edge AI performance tech.

The project means that Peaky Blinders’ fans and VR gaming enthusiasts can now infiltrate the underground criminal world of the gang. They will undertake covert missions and defeat rival gangs. If successful with the mission, they will earn their cap and become a fully-fledged member of the Peaky Blinders.

Clark said: “Success stories like Oscar-winning Wallace and Gromit and BAFTA-winning Peaky Blinders are part of the reason why our creative industries are truly world-leading – attracting audiences both here in the UK and internationally and helping create a sector already worth some £100 billion to our economy.

“It’s why through our modern Industrial Strategy we’re investing to build on this huge global demand for UK creative content and ensure we lead the world in the next generation of entertainment.”

Russell Harding, executive producer at Maze Theory, added: “This is Maze Theory’s first AI enhanced immersive drama and we are incredibly excited about the unrivalled and entirely new experience this gives players. They will literally be part of Peaky Blinders’ world and be able to interact with characters in ways no one can predict.

“Fans of the cult show have been calling out for this type of experience and we’re honoured to be giving it to them. This is future of entertainment.”

Anil Mistry, director of games & gambling, Endemol Shine Group, concluded: “This is a unique VR experience, developed with cutting edge technology, which will allow Peaky Blinders fans to totally immerse themselves in the world of the Shelby brothers. As we continue to explore exciting new ways for our audiences to enjoy their favourite show, this is a great addition to our growing Peaky Blinders games portfolio.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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