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Stop, because the Spice Girls are now Little Miss characters

They had the world stage back in the ‘90s, now they have committed themselves to the Mr Men Little Miss universe.

Yes, Sanrio is offering fan girls and boys the chance to spice up your bookshelves with a groundbreaking new collaboration with the pop phenomenon the Spice Girls, immortalising the iconic girl band (minus the Posh one) in Little Miss form.

Two icons of British culture really have become one through this new partnership that coincides with Spice Girls’ own upcoming UK stadium tour.

Little Miss Ginger, Little Miss Baby, Little Miss Scary and Little Miss Sporty have each now got their own adventure set in the world created by Mr Men and Little Miss creator Roger Hargreaves. The four Little Miss Spice Girls books follow the group as they champion their friendship and girl power.

The band has said that the books ‘bring to life our individual personalities that our fans know and love.’

Alastair McHarrie, licensing director of Sanrio Global Ltd, said: “We are over the moon to be partnering with the Spice Girls on this extra special collaboration. We will be working with the Spice Girls and our partners to develop a range of merchandise for launch later in the year.

“We’re predicting huge sales as the Spice Girls have an enormous following, not only in the UK but worldwide.  With a lack of merchandise in the past there is a huge opportunity to engage Spice Girls fans. Tickets for the first reunion tour sold out in 38 seconds, the demand speaks for itself.”

Adam Hargreaves, son of Roger Hargreaves and today’s Little Miss and Mr Men illustrator, said: “It has been great fun creating Little Miss stories and caricatures of them all. It has taken Mr Men into a whole new world, Spiceland.”

Fans who Wannabe among the first to read the new titles can pre-order their copies from the official online shop, https://shop.mrmen.com/

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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