Home / Highlight / British heritage tool brand Spear & Jackson eyes big build in the US

British heritage tool brand Spear & Jackson eyes big build in the US

The British gardening and hand tool supplier and brand name, Spear & Jackson is looking to build out its licensing portfolio as it makes the trip to Las Vegas’ Licensing Expo next month.

Overseeing the brand’s licensing efforts in the US is the licensing agency IPR Licensing, who has just extended its long-term representation of the heritage brand to include the US market for the first time.

Spear & Jackson has been selling hand, garden, contractors, agricultural, landscaping and professional tools across the UK since 1760 from its head quarters in Sheffield in the north of England. IPR Licensing has exclusively represented Spear & Jackson in the UK for the past six years and built a strategic brand licensing program, from a zero start, which continues to grow and complement the core tools business.

Spear & Jackson exports its core tools to over 100 countries, but the US is now a key priority market for its international business growth plans. IPR will now pursue US opportunities for Spear & Jackson across garden, home and leisure sectors, drawing upon Spear & Jackson’s British heritage story spanning almost 260 years.

“We are thrilled to bring Spear & Jackson to the USA,” said Judith le Fleming, co-founder and director at IPR. “Spear & Jackson licensing is enjoying a strong growth curve in the UK via best-in-class licensees spanning direct retail relationships and distributor and wholesale licensee partners.

“We are genuinely excited about the prospects for a similarly comprehensive program evolving over time in the USA.”

Categories for licensing development in the US include DIY and home improvement, garden furniture, garden planting and accessories, garden-related gifting, kitchen and home, outdoor leisure, children’s toys, role play and garden games, pet grooming tools and accessories, and more.

In addition to the Spear & Jackson US programme development news, IPR is pleased to announce a new consultant joining its UK business development effort for Spear & Jackson.

Tina-Louise Foster, of Nimbus Nine and formerly of MGA Entertainment and Dreamworks, will work alongside the IPR team focusing on children’s toys, role play, garden games and grow-your-own categories.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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