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Formula One takes ‘underserved’ gaming up a gear

Formula One has taken its until now ‘underserved’ mobile gaming potential up a gear, with the launch of the new F1 Manager mobile gaming app across iOS and Android devices.

The game is the result of a new partnership between the globally revered motorsport franchise and the mobile game developer Hutch. It’s a title that aims to put budding team principals in the hot seat to prove their strategic skills and deliver success for their own F1 team.

F1 Manager features all of the official circuits, teams and drivers from the 2019 FIA Formula One World Championship, inluding Lewis Hamilton, Sebastian Vettel, Max Verstappen and Daniel Ricciardo.

Players are challenged to make the big decisions, from pit stop strategy, tyre selection and engine mode, through to reacting to weather changes, accidents and dramatic safety car deployments. Racers must also create their ultimate F1 team and duel players in real-time one-on-one races.

Shaun Rutland, CEO and co-founder of Hutch, said: “Formula 1 has a massive global fanbase and for years game developers have successfully delivered the F1 driving experience. The F1 fans in our design team felt the team principal perspective was underserved and more suited to mobile play.

“Our team has created a game that captures the excitement of a race weekend, focusing on the vital decisions made from behind the pit wall. We’re excited to bring this mobile-first F1 game to fans around the world.”

Frank Arthofer, director of digital, licensing and new business, Formula 1 added: “As part of our ongoing commitment to bring F1 to new channels, the launch of F1 Manager is an experience that will offer an alternative perspective on the sport, giving insight and access to what happens at the pit wall during every race.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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