CPLG has been appointed master licensee for the Middle East and North Africa for Futbol Club Barcelona. It’s also expanded its own team in the MENA region, with the new licensing manager, Roberto Pallottini.
FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising, owned by FC Barcelona. CPLG will now develop a licensing programme spanning non-performance apparel, equipment, such as bags, balls and accessories; back-to-school and stationery ranges, and toys.
Consumr product plans will also cover novelty gifts, food and beverages, watches, health and beauty products, and homewares.
FC Barcelona was founded in 1899 by Hans Gamper alongside a team of 11 enthusiasts. Since then, the club has been home to some of the sport’s most famous players, including Lionel Messi, John Cruyff, Maradona, Ronaldinho, Xavi and more.
FC Barcelona is now one the most awarded football teams in the world, and the model of football excellence, making real the Barca motto “More than a Club”.
Pau Pascual, managing director of Iberia and MENA at CPLG, said: “FC Barcelona is one of the most successful and most popular clubs of all time and we are delighted to be representing the brand in MENA, where the team has an impressive fan base.
“The club has an extensive licensing program in many other regions around the world, and our expertise in football licensing will enable us to replicate this success and build a robust merchandising and retail program in MENA.”
Additionally, and as part of its growth strategy in the region, CPLG has appointed Roberto Pallottini as licensing manager for MENA, reporting to Neesha Law, commercial director, CPLG MENA.
Based in Dubai, Pallottini will work closely with Law to expand the CPLG portfolio and develop the business across the market. Originating from Italy, Pallottini previously held the role of licensing category executive for fashion and household at Rainbow, before moving to Dubai where he held the role of licensing manager at 20too Licensing, focusing on softlines across the MENA region.
“We are delighted to welcome Roberto to the CPLG MENA team,” said Law. “His passion and enthusiasm for our properties, together with his experience within the key softlines categories makes him a fantastic addition as we expand our portfolio and footprint in the territory.”