The digital cooking network, Chefclub, has appointed Marie-Laure Marchand to the newly created role of senior vice president global consumer products and business development, effective immediately.
With 65 million followers across social platforms and 1 billion organic views each month, Chefclub is recognised as the leading digital producer of cooking videos. Through a unique investment in video content, the brand has seen rapid growth, while creating a strong bond with the community.
Over the last 18 months, Chefclub has self-published and sold 300,000 books, with no expense spent on marketing. Licensing has now been highlighted as one of the key elements to achieving the brand’s goal of becoming a world leading creator of extraordinary culinary experiences.
In her new position, Marie-Laure Marchand will help the company to develop and implement global consumer products’ strategies and business development that benefit brand building and revenue growth on a global basis.
Prior to joining the company, Marchand was in charge of the global consumer products department at Xilam, the French animated studio where she successfully launched the Oggy & the Cockroaches licensing program. She also held such positions as global licensing acquisitions director for Brand Loyalty, a specialist in loyalty and promotion in food retail.
Previously, Marchand worked at Studio 100 and Nelvana where she managed brands such as Maya the Bee, Babar, Franklin or Beyblade.
Thomas Lang, founder and President of Chefclub, said: “We’re delighted to welcome on board Marie-Laure Marchand. Her presence will allow Chefclub to respond to the high demand for Chefclub licensed products and develop a standalone consumer products strategy globally.”