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Swizzels goes premium with Love Hearts in new Koin Club deal

Swizzels has launched itself into the premium collectables market thanks to a new partnership with the gifting and collectables specialist, The Koin Club. Under this new partnership, the pair have developed a range of collectable Love Hearts medals, called Love Hearts to Keep.

The deal was brokered by Blonde Sheep Licensing, and covers products such as collectable ‘to keep’ medals in a gift bag, gift cards with medals and solid silver and gold Love Hearts, presented in premium boxes. Products will launch this July and marketed through The Koin Club’s website.

Swizzels currently produces over 1.75 billion Love Hearts each year, making it the bestselling compressed confectionery brand in the UK. Meanwhile, Koin has become one of the UK’s largest producers of coins and medals for both business and consumer markets.

Rachel Darby, commercial director at The Koin Club, said: “We are really excited to partner with Swizzels and their heritage Love Hearts brand to produce our ‘Love Hearts To Keep’ range, which make unique keepsakes for your special ones to cherish forever.”

“The Koins make perfect collectable gifting items and a great way for consumers to show their affection,” added Natasha Dyson, managing director at Blonde Sheep Licensing who brokered the deal.

Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in categories including home, food and social greetings.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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