The magazine and social enterprise brand The Big Issue is entering licensing for the first time, having been brought under the wing of Global Icons Europe.
Global Icons will lead the charge for the brand that has become known as one of the most successful social enterprises in the UK, created to dismantle poverty and exclusion, and create opportunities through self-help, social trading and business solutions.
It is hoped that the brand will be leveraged to provide equity for The Big Issue and fund the work it currently carries out across the UK and helping the brand to empower many to help themselves out of poverty.
Russell Blackman, managing director of The Big Issue, said: “The Big Issue is about much more than homelessness; our mission to dismantle poverty takes our work into education, training and employment, health and social care, financial inclusion, community development and environmental issues.
“We wanted to find a way to get this message across in a new way through our ‘trade, not aid’ manifesto.
“Global Icons presented a long-term licensed merchandise plan that addressed our key strategic initiatives to recruit new supporters of all ages, cater to our existing supporters, and unlock the equity in our brand to fund our work in the UK.
“This additional revenue will enable us to empower more people than ever to help themselves out of poverty.”
David Williams, managing director of Global Icons Europe, added: “We are delighted to be working with The Big Issue. As changes in the UK’s political, social and economic climate take effect, we believe consumers will respond well to a brand promoting positive change in our society. Our initial research and conversations have been fantastic.
“The awareness and support that already exists for The Big Issue presents many opportunities across many categories across publishing, home and gift, garden and household goods. The exciting challenge of recruiting new fans will take us into apparel, H&B and live event categories and we are keen to begin discussions with strategic partners in these areas.”