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BLE 2019 to spotlight British and European animation in dedicated pavilion

Brand Licensing Europe will be shining a spotlight on the British and European animation industry this year, with a special pavilion and keynote focusing on the vibrant sector.
The BLE team is now inviting studios to come forward and take part in this year’s special showcase.
“The animation industry in Britain and Europe is so exciting right now – a real cluster of creativity and vibrancy with studios of all sizes producing inspired, innovative – and also commercially viable – content,” said Anna Knight, BLE event director.
“Just look at Animaccord and Masha and the Bear, Magic Light Pictures and The Gruffalo, Acamar and Bing, Moomin with the new Moominvalley and, of course, the granddaddy of them all, Aardman with Shaun the Sheep and Wallace and Gromit among many others.
“We want to celebrate these studios, their stories and successes at BLE and give them a platform from which to shout and do business and we really hope they will jump on the bandwagon and take advantage of all of the opportunities open to them to show retailers and licensees exactly what they have to offer.”
The BLE Animation Pavilion will provide really affordable exhibiting options for smaller studios and start-ups, providing a level playing field for everyone and the chance to be part of BLE and break into the industry.
“We are also close to confirming a really special animation-focused keynote presentation, which we are hoping to announce shortly after Licensing Expo, so watch this space, you will not want to miss it,” added Knight.
Brand Licensing Europe takes place October 1 to 3 2019 at ExCeL London.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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