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WWE takes mobile gaming up a gear with Glu partnership

WWE has taken its mobile gaming activity up a notch with the launch of a new title that enables players to  build and train their own wrestling dream teams before sending them off into the ring to challenge others.

Called WWE Universe, the game has been developed in partnership with Glu Mobile, a studio recognised for its success in bringing sport franchises such as Tap Sports Baseball to the worlds of mobile gaming.

One-touch controls, console-quality graphics, and nearly 700 unique in-ring animations allow players to bring the action of WWE with them wherever they go. The game also features a robust roster of more than 240 Superstars, Legends and Hall of Famers to choose from including The Rock, Roman Reigns, Becky Lynch, Seth Rollins, Kofi Kingston, Ronda Rousey and Andre The Giant.

“WWE Universe is the culmination of Glu and WWE’s shared goal of delivering best-in-class mobile entertainment for players around the world,” said Nick Earl, Glu’s president and chief executive officer.

“Developed by an incredibly talented team of WWE enthusiasts, the game delivers on authenticity and features gameplay elements that create an immersive in-ring experience players will enjoy. We expect this game to expand our user reach globally, bolster our sports genre portfolio, and deliver year round results as a solid Growth Game.”

Brian Flinn, WWE chief marketing and communications officer, added: “With a true passion for WWE and a best-in-class development team, Glu has created a unique mobile experience that will resonate with fans worldwide and enable them to further engage with our brand.”

WWE Universe will allow players to assemble a roster of favourite Raw, SmackDown Live and NXT Superstars – Including Legends and Hall of Famers, engage with authentic storylines, signature moves, chants and music, and explore in-game storylines and content tied to current WWE programming.

WWE Universe is available for free from the App Store at http://bit.ly/2X2MmOU and on Google Play at http://bit.ly/2K1MQkB.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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