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Crunchyroll and Bioworld alliance “highlights commitment to global anime community”

The global anime brand, Crunchyroll has struck up a new deal with Bioworld Merchandising to launch a new line of lifestyle fashion and accessories items based on a slew of popular anime titles from the company’s vault.

The ranges will be launched to anime fans across North America and Europe as part of Crunchyroll and Bioworld ongoing ‘commitment to meet anime fans wherever they are,’ with new fashion and lifestyle products.

Bioworld will collaborate with Crunchyroll on a diverse slate of anime IP, including Dr Stone, Black Clover, Mob Psycho 100, Yuri!!! On ICE, Bananya, Goblin Slayer and more. The pair will work closely to launch products directly targeting anime fans.

John Leonhardt, head of consumer products at Crunchyroll, said: “Crunchyroll has the world’s largest collection of anime, and continuing to work closely with Bioworld will improve our speed to market and will bring the anime community an even broader selection of goods for both our new and long-running series.

“Our collective teams are passionate fans themselves, and we’re so grateful for Bioworld’s continued dedication and creativity as we work to better serve the global anime fandom.”

Previously, Bioworld has created lifestyle brand collections for anime titles such as Cardcaptor Sakura Clear Card, Konosuba and Haikyu. Merchandise has been sold across Hot Topic, Box Lunch, Game Stop, Think Geek and Walmart.

“Bioworld’s mission is to deliver innovative brand collections to every anime fan everywhere,” said Beth Taylor, director of licensing strategy, Bioworld. “We have built an in house team of anime experts who focus on anime all day everyday, from customised product design to direct fan engagement and much more to ensure we do not miss a beat.

“Bioworld is equally as committed and invested as Crunchyroll is to the anime community. Our strategic objectives are aligned and we are positioned to deliver to the fanbase.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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