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School of Roars is making noise in Italy with Centauria publishing deal

Atlantyca Entertainment has inked a deal with the Italian publisher, Centauria, to launch a nw pre-school magazine based on the his 2D animated series, School of Roars.

The School of Roars bi-monthly magazine is aimed at young readers aged three to six, and will be published in October this year, featuring quizzes, colouring, competitions and more.

From creator Alan Robinson and executive producers Jo Killingley (Dot To Dot Productions) and Sarah Legg (CBeebies), the School of Roars animated series helps children prepare for school life by exploring a child’s first year through the relationships and experiences of our mini monsters.

The show’s heroes go to school at night, led by their teacher Miss Grizzlesniff. The class learns lessons on how to be monsters, like counting the legs on spiders in math, how to howl at the moon in music, or making Blushberry Blob Cakes in cooking. Life-lessons learnt include caring, sharing, friendship and fun, mirroring the social and emotional behaviour of the series’ targeted audience.

“School of Roars is comprised of some of the most brilliant colours and remarkable graphics that are going to easily transform into eye-catching pages,” said Marco Piccinini, Atlantyca Entertainment’s licensing manager.

“Centauria are experts in producing only the highest quality products and they are the best at capturing the right images and stories that attract young audiences. The children’s magazine will showcase stories and activity elements to interact with the episodes.”

The animated series has been broadcasting on DeA Junior since March 2018, and on Rai YoYo since October 2018, garnering more than three per cent share on Free TV and 19 per cent of share for four to seven year olds.

Hachette owns the global publishing rights for the brand. Atlantyca is the appointed Italian licensing agent for the property.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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