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Beer Buddies partners with Rebellion to launch Judge Dredd range to retail

The Cornish company Beer Buddies Ltd, the team behind a raft of popular character wall mounted bottle openers, is launching its third licensed product as part of its Icon range. The launch will take the form of the sci-fi and comic book favourite, Judge Dredd.

Beer Buddies emerged onto the licensing scene last year after striking a deal with Global Merchandising to launch a range of Motorhead Snaggletooth Beer Buddies to sit alongside the band’s own Road Crew pale ale brand.

According to Beer Buddies’ sales director, Richard House, the line was “an instant hit with Motorhead fans and metal music fans alike,” and quickly became the firm’s best-seller. This then gained the attention of brand owners Rebellion who approached the team to develop a line based on Judge Dredd.

This range of Judge Dredd Beer Buddies will now hit retail next month.

“We’ve been inundated with Dredd fans wanting to know the release date,” said House.

Elsewhere, and happy with the Motorhead project, Global Merchandising brought the concept to the attention of Iron Maiden to turn its Trooper character into a Beer Buddy to compliment the band’s very popular Trooper beer.

“Maiden went for it and the prototypes are already being made, we really wanted to do Trooper, like Motorhead, it lends itself perfectly to what we do,” continued House. The company is aiming to have the Trooper Beer Buddy available for the last quarter of the year.

“We just need the samples approved and get the art work for the packaging done, we use Elly Jahnz of Foxcub Studio for that, she’s brilliant. The packaging is very important to us for ecological reasons, we only use cardboard no polystyrene or plastic so its recyclable,” the company said.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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