Rocket Licensing has been appointed to represent the successful literary and lifestyle brand, Rebel Girls across the UK and Eire on behalf of its US licensor and publisher Timbuktu Labs.
Rebel Girls is a lifestyle media brand on a mission to raise a generation of confident girls backed by a global audience spanning 70 countries. Through its storytelling, illustrations and multimedia content, Rebel Girls aims to encourage young women to explore and learn.
The book series Good Night Stories for Rebel Girls is written by Elena Favilli and Francesca Cavallo, and is at the core of the company’s mission. Good Night Stories for Rebel Girls highlights and celebrates women’s achievements, diversity, adventures and struggles to navigate a patriarchal world.
The series is a two-volume collection each comprised of 100 stories of inspirational women who have changed the world – from Elizabeth I to Serena Williams, or Nefertiti to J K Rowling.
The books have sold over 4 million copies since Volume One was first published in 2016. In the UK, both volumes have remained on the Nielsen’s top 50 chart since publication and have scooped up numerous awards including Blackwell’s Children’s Book of the Year, Foyles Book of the Year and Guardian Best Book of the Year.
Over in the US, the brand has already inspired books, calendars, gift sets, greeting cards, a podcast, audio books and school planners, with potential for more products across more categories. The licensing programme is guided by the brand’s mission to ‘revolutionise girlhood by telling a different product story.’
Rocket Licensing’s aim in the UK is to secure partnerships that are educational, ethical and empowering. Product will be aimed primarily at girls aged six to 11, but believes that the popularity of the books will generate a strong secondary market among tweens, teens and young women, teachers and educators, as well as gift buyers.
Target categories include stationery and social stationery, gifts and homeware, home textiles, daywear and nightwear, accessories and health and beauty, while the brand’s bedtime stories theme lends itself to the nightwear and bedding categories.
Rocket aims to drive the brand through key occasions such as World Book Day and International Women’s Day, while establishing Rebel Girls as a brand with longevity and year-round relevance. The initial roll out will be across mid-market retailers.
Rob Wijeratna, joint managing director of Rocket Licensing, said: “Rebel Girls is a publishing and media phenomenon, proving more than ever that there is a market for this sort of brand message and product. We’re thrilled to be representing this highly original, eye-catching and empowering brand.”