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Mattel and DHX Media give nod to Polly Pocket season two

DHX Media and Mattel have greenlit a 26-episode second season ofPolly Pocket, the popular animated series based on Mattel’s original micro-scale doll brand.

On top of this, Universal Kids, part of NBCUniversal’s Entertainment and Lifestyle Group, has pocketed both seasons, and will begin airing season one in the US this summer.

“This sale to Universal Kids builds on the big success we’ve seen from little Polly Pocket, with over 20 broadcasters and streamers worldwide picking up season one to date,” said Josh Scherba, president, DHX Media.

“The series is introducing a new generation of kids around the world to this much-loved Mattel brand, and the creative teams at our Vancouver studio are excited to delight fans further with more magical adventures from Polly and her friends in season two.”

In 2018, Mattel relaunched Polly Pocket toys, featuring the original micro-scale size and compacts that made Polly a phenomenon in the 1990s. The brand has sold more than 10 million compacts throughout the years, and the new product line nods to the brand’s heritage and surprise factor, while reflecting the updated look of the characters and animated series.

“Polly Pocket is an iconic heritage IP from Mattel that resonates with both kids and their parents,” said Fred Soulie, SVP content distribution and business development, Mattel. “The brand delivers strong results on shelf and on screens, and we are delighted with the reception from our best-in-class broadcast partners globally, which makes the greenlight of the second series very exciting.”

The creation of the Polly Pocket animated series is part of a co-development, production, distribution and licensing deal between DHX Media and Mattel Inc. for new original content inspired by celebrated Mattel properties.

Other new season one deals include Hulu (U.S.), Videotron (French Canada); Super RTL (Germany); and HBO Europe (Portugal).

Mattel and DHX Media’s collaboration has included the development of Bob the Builder, Fireman Sam, and Little People series.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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