Home / Paramount Pictures reignites plans for ‘Britain’s answer to Disneyland’

Paramount Pictures reignites plans for ‘Britain’s answer to Disneyland’

A delayed project to open Britain’s largest theme park in Kent – our own ‘answer to Disneyland,’ is back on, having signed a new deal with the Hollywood film studio, Paramount Pictures.

The studio pulled out of plans to be the London resort’s title sponsor two years ago, but has returned with a deal to allow the development to base some of its rides on its films.

BBC Studios and ITV are also on board to feature IP within the park.

The project has also hired the leisure industry veteran and name behind the Millennium Dome project two decades ago, PY Gerbeau to be its chief executive. Gerbeau was a senior executive at Euro Disney in the 1990s.

Paramount has not indicated which of its films are likely to make an appearance in the park, which is scheduled to open in 2024, but its titles do include the likes of Transformers, Star Trek and Kung Fu Panda.

Previously, Aardman had been linked with the park, but given the delay on the resort’s development, that deal with the Wallace & Gromit maker has since expired.

The 535-acre site is planned to include 200 acres of rides as well as an entertainment district with bars, restaurants and thousands of hotel rooms.

Paramount’s Kevin Suh, said: “The London Resort represents a truly global resort opportunity and we’re delighted to be playing our part in bringing iconic movies to life in truly immersive experiences and rides.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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