The independent children’s publisher, Andersen Press, has entered a co-production partnership with Factory to produce a new animated TV series based on the hit children’s brand, Elmer the Patchwork Elephant.
The series will take inspiration from the best-selling picture books from David McKee, and will follow the adventures of the colourful elephant and his journey to find his place within the herd.
Animated by the BAFTA-winning animation studio Factory, based in Altrincham, the new series will be feature a funny, light narrative that is poignant to today’s diverse pre-school audience; celebrating what makes people different and encouraging little ones to be kind to one another.
Phil Chalk, managing director of Factory, said: “Elmer is one of the most iconic and widely read children’s book series of all time and we are so excited to be teaming up with Andersen Press and David McKee in bringing Elmer to life for a brand new generation of children.”
The Elmer books have sold over 10 million copies worldwide since it was first published by Andersen Press in 1989 and has been translated into more than 50 languages and now new books, toys and clothing add to the world of Elmer the Patchwork Elephant.
Klaus Flugge, chairman and publisher at Andersen Press, added: “Publishing David McKee’s Elmer books for the past 30 years has been one of the greatest achievements of my career.
“As we see Elmer continue to grow in success in the UK and internationally, David McKee, myself and everyone at Andersen Press are excited to partner with Phil Chalk and his prize winning team at Factory to bring Elmer to a new audience through what promises to be fantastic animated films celebrating the very things at Elmer’s core; friendship, inclusivity and celebrating your own true colours.”
Andersen Press is currently in the midst of a year of celebrations for Elmer the Patchwork Elephant as the brand celebrates its 30th anniversary. Plans have so far included the first ever retrospective of David McKee’s illustration at Seven Stories, The National Centre for Children’s Books; Elmer family sculpture trails in partnership with Wild in Art across the country, partnerships with anti-bullying charity Kidscape on ‘Friendship Friday’ and Empathy Lab on Empathy Day.
In conjunction with the 30th celebrations, there is also support for retailers, and partnerships which will continue beyond this year.