Home / Highlight / Children’s media specialist KidsKnowBest secures major investment for next phase of growth

Children’s media specialist KidsKnowBest secures major investment for next phase of growth

The children’s media specialist, KidsKnowBest is eyeing up its next stage of expansion, having just assembled a heavyweight line-up of investors and advisors to raise just under half a million pounds.

Key investors in the group created to help brands target children and young people in the digital age via their peers, include the likes of Amy McPherson, the former European president of Marriott International, Hani Farsi, the chairman and executive producer of The Chronicle Group, and Sarah Wiggins, a partner at LinkLaters.

Founded three years ago by Joel Silverman and Rob Lough, KidsKnowBest has a mission statement of ‘Giving Kids A Voice’.

Having already worked with triple-A brands including Disney, MGA, Universal, Smyths Toys, Harper Collins, the BBC and more, KidsKnowBest provides an eco-system that spans research and development, talent management, content creation, and marketing.

KidsKnowBest is now gearing up for a period of ambitious expansion – with a heavyweight streaming video research project soon to be announced. Its heavyweight investors, along with the members of its newly-established Advisory Board are key to this new drive.

Those Board members include:

Darran Garnham CEO of MTW Toys and formerly Chief Commercial Officer, Mind Candy

Harry Botterill Director of Global Technology Acquisition, Hasbro

Eric Huang Vice President Ameet Publishing, formerly Disney & Penguin Books

“This is a very exciting time for KidsKnowBest,” said co-founder Joel Silverman. “We’re incredibly proud to have assembled such high-profile and experienced individuals to help open a new chapter for KidsKnowBest, and we’re looking forward to being able to share some exciting news about our next developments.”

Co-founder Rob Lough, added: “This is a very exciting time for KidsKnowBest. We consider ourselves to still be a start-up, but with the support and experience of our Advisory Board, we are set to take our ambitious plans to the next level.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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