The Art Group has detailed its plans to ‘tap into a trending market,’ in the art and design sector with the launch of a range of homeware products that offers consumers the chance to ‘buy into an entire artist collection of works.’
The collection includes china gifting, stationery, and soft furnishings all featuring artwork from artists Sam Toft, Scott Naismith and Jane Bannon. The curated collection follows ‘extensive research into what would make up the correct range of products,’ with each image selected specifically to its product.
Designed to appeal to those who love wildlife, bold colours or quirky art, the collection has been teased at shows across the UK with reports of positive feedback from retailers already landing.
The Art Group is hoping the collection will allow it to tap into the Home Store and Garden Centre sector.
Ian Rivers, Art Group creative director, said: “We’re delighted to see the home range in such demand, customers had been waiting for something new to market and we have delivered that. We will be following this success with fresh new designs, launching autumn/winter 2019.”
Robert Ling, marketing manager at Pyramid and The Art Group, added: “We are very excited to launch this new collection into the market and believe it presents retailers, both new and old with a great opportunity to expand into a trending market.
“Supported by some of our most popular artists, we are certain The Home Collection is going to be one of our 2019 success stories.”