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Aurora World plans multi app game roll out for its hit IP YooHoo

Aurora World has detailed the launch of a number of YooHoo mobile apps for this year to join its already popular line up that spans augmented reality, downloadable colouring books, and more.

A number of new applications will launch in winter this year and will be available across a variety of platforms including Google Play and the App Store.

The first YooHoo mobile application to launch was the YooHoo & Friends Coloring Book which arrived in March 2019. Users can meet YooHoo characters from the new animated series YooHoo to the Rescue and colour in more than 270 character sheets using various colour palettes.

Meanwhile, launched in May, the Samsung Augmented Reality Sticker offers ten different YooHoo themes that can be used in a variety of Samsung apps. It was developed by Samsung AR sticker partner Sears Lab, which has collaborated with Disney, Pixar and Pinkfong Baby Shark, among others.

AR stickers allow users to drop animated characters into the frame a camera is capturing.

The third recent launch is YooHoo Puzzle Pop, a puzzle game with a line-up of characters. Developed as a collaborative project between Aurora World and Powercore, the game will focus on characters, collectability and new adventures.

New app games now planned for launch this winter, include the likes of YooHo Minigamees frm Dev Game, character collecting apps from Tap Tap Tales, and new digital content that includes digital wallpapers, icon packs, themes, stickers, and watch faces.

Jay Noh, director of content business, Aurora World, said: “With its striking design, colourful characters and engaging storylines, YooHoo to the Rescue is the perfect inspiration for a variety of apps focused on YooHoo and his friends and adventures. We expect many more YooHoo apps to follow the success of the three already available.”

The app line-up marks the latest in a growing licensing roster for YooHoo and Friends which now spans new plush, Panini stickers, trading cards and mini figurines, Nuvita baby products, Apple Beauty toiletries, Kennedy Publishing magazines, and more.

There has also been strong promotional activity including a live show in China, a renewed sponsorship campaign with the UK’s popular family venue Chessington World of Adventures Resort, a YooHoo meet-and-greet event on the popular Channel Island holiday destination Herm, UK partnerships with WHSmith, John Lewis and Rainforest Cafe, and a major plush launch in two Hamleys stores in Japan.

The new 3D CGI 52 x 11’ animated children’s show, YooHoo to the Rescue, an Aurora World co-production with Italy’s Mondo TV, launched its first season of 26 episodes on 15 March 2019, broadcasting in 20 different languages and showing in 190 countries. YooHoo to the Rescue is one of the first Asian pre-school IPs to be produced as a Netflix Original Series.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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