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Hustler gets into bed with GloBrands for licensed lifestyle line

Hustler, one of the most recognisable names in adult entertainment, is entering the licensing space with the planned development of new consumer lifestyle products for its global fanbase.

The programme will be led by GloBrands who will commence the marketing and manufacturing of the new product line-up with immediate effect. The first items in the range are expected to land at retail later this year.

The line-up – spanning energy drinks, condoms, signature cigars, and more – will draw on the nostalgia and edginess that the Hustler name evokes. The company already has brand presence in over 36 countries and is continuing to expand its reach.

“Hustler Licensing is thrilled to be working with GloBrands on this exciting partnership for energy drinks, waters, condoms, signature cigars, hookahs and hookah tobacco, and electronic tobacco products,” said Philip Del Rio, VP of retail and licensing.

“GloBrands are experts in these categories with wide distribution channels and a well thought out marketing plan to launch these HUSTLER products.”

Andrei McQuillan, GloBrands’ VP of marketing, added: “People today identify with brands that demonstrate strong purpose. That’s why we are thrilled to introduce the Hustler Collection, which is a portfolio of recreational innovative products that embody the spirit of Hustler and it’s iconic founder, Larry Flynt.

“Like Mr. Flynt, the Hustler Collection exemplifies the same spirit of freedom, defiance and aggressive entrepreneurialism.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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