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DNC expects “dramatic uplift” in classic and movie Spider-Man sales this summer

DNC, the UK housewares and food and drink product specialist it expecting to see a “dramatic uplift in sales of its classic and movie Spider-Man licensed ranges” this summer, coinciding with the cinematic release of Marvel’s Spider-Man: Far from Home.

The company has benefitted from a partnership with Disney at the start of the year, that saw the UK outfit secure the rights to the studio’s halo portfolio, including Toy Story 4 and Avengers: Endgame.

To date, Marvel is the number one film franchise, grossing $20bn at the global box office and dominating the UK box office. Avengers: Endgame was the biggest UK opening to date.

The firm is now confident of the success of its ranges, given the early success of Spider-Man: Far from Home, which has become the fourth biggest opening film in the UK this year at £14.1 million.

Jenni Leprevost, marketing director for DNC, said: “With the breadth of franchise offer this deal spans, we are developing product programmes relevant to all consumer segments spanning pre-school, school age children, fans and young adult as well as delivering event and seasonal opportunities.

“Our product strategy for Spider-Man ensures availability of product all year round with a classic offer supplemented by our movie range.”

Gary Barret, national account manager at DNC, added: “Since taking on the full Disney portfolio at the beginning of 2019 we have noticed a marked halo effect around the both Toy Story 4 and Avengers: Endgame releases. 

“Furthermore uplift around the Avengers release was seen on both Avengers and Spider-Man product.  We expect to see the same dramatic uplift for both movie and classic Spider-Man ranges around the release of this movie and have a broad range of products to ensure we maximise sales.”

Find multiple Spider-Man lunch bag and BPA free bottle designs and sizes across UK retailers and on PolarGear.com.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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