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Funko lands its own mobile game with Universal Games

Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises.

Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found among the characters making up the cast of the new puzzle game, Funko Pop Blitz.

The game challenges players to run through a series of 60-second rounds, and win by matching three characters to score points and complete quests to level up. Throughout the game, each Funko character will come to life with emotions and animations.

The move has not only been highlighted as indicative of Universal’s push into games, but Funko’s own desire to take its portfolio of licensed characters to new platforms, too.

“Funko stands for everything pop culture and seemed to be the perfect way to bring together all of our iconic entertainment franchises, as well as others fans love, into one game,” said Chris Heatherly, executive vice president of games and digital platforms, Universal Brand Development.

“The Pop style is iconic and unique, and we know that funatics love to collect everything Funko, which sets this up to be the ultimate character-collecting game. We’re thrilled to extend our collaboration, which started in toys, to the world of digital and gaming.”

Brian Mariotti, CEO of Funko, added: “Our team at Funko is pleased to be partnering with Universal Games to create the first-ever Funko mobile puzzle game inspired by pop culture.

“Fans will soon be able to engage with iconic characters in this immersive, fast-paced mobil gaming experience.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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