Home / Highlight / GUND teams with Line Friends for new plush character range
GUND Introduces New Collection of LINE FRIENDS Plush (CNW Group/Spin Master)

GUND teams with Line Friends for new plush character range

The popular plush toy creator, GUND, has turned to one of the fastest growing character brands on the world stage for its latest licensed range, with a collection of Line Friends plush available now.

Line Friends features a series of memorable characters, originally created for use as stickers for leading mobile messenger application Line and its 200 million active worldwide users. The four signature characters represented by Brown, Choco, Cony and Sally, have expanded beyond mobile use into a highly successful lifestyle brand.

The GUND collection now brings these characters to life in soft, premium plush form. Each with their own traits, likes, dislikes and catchphrases that make them all the more loveable, the line will honour the characters’ personalities and expressions.

The GUND x Line Friends collection includes 15 items including ‘A Day of Friends’ Blind Boxes and a 23-inch Brown.

“GUND is an iconic brand, known for creating quality, premium plush for over a century,” said Lauren Duchene, VP marketing for GUND. “Our trusted legacy combined with the hugely successful Line Friends brand creates the ultimate collaboration to bring these unforgettable characters into the arms of the ever-growing millennial fan base.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Sony Pictures Consumer Products calls on Hasbro for Ghostbusters toy line

Ghostbusters will be strutting back on to the toy scene next year in preparation of …