Home / Entertainment / Kids’ audio toys Tonies partners with Disney for The Lion King and The Jungle Book lines

Kids’ audio toys Tonies partners with Disney for The Lion King and The Jungle Book lines

The team behind the popular children’s audio system, Tonies, a product that plays songs and audio books based on popular children’s characters, has partnered with Disney to launch a new line, kicking off this year with The Lion King and The Jungle Book.

The new licensed additions will launch on August 15 this year. Each Disney Tonie will ‘breathe a fresh new burst of creativity into the classic Disney stories,’ and will arrive hand painted and ful of catchy songs.

The Lion King will run at approximately 30 minutes and include a story as well as classic songs such as ‘I Just Can’t Wait to Be King’ and ‘Hakuna Matata’. Meanwhile, The Jungle Book will run at approximately 24 minutes and features the famous sing-along songs ‘The Bare Necessities’ and ‘I Wan’na Be Like You’ (The Monkey Song).

Tonies first launched to the toy scene in 2018, and have already been met with great positive response from the industry and consumers.

Patric Faßbender, inventor of the Toniebox, said: “We are absolutely thrilled to be collaborating with this world-renowned brand – many of our fans have been requesting that their favourite Disney classics are brought to our platform and now we can grant that wish.

“This partnership with one of the most important international licensors shows us that we are on the right track.”

Christian Rahmig, vice president and general manager for consumer products and integrated retail at Disney, added: “Innovation in storytelling has a very important role to play at Disney, which makes this a perfect fit for us.”

Disney’s timeless, magical tales have been inspiring children’s imaginations for decades, and Tonies is ‘delighted to partake in the tradition’.

Faßbender added: “Having the opportunity to bring some of these heroes to life as three-dimensional Tonies is particularly exciting.”

Further Disney titles will be added to the Tonies collection later this year, as well as a number of other exciting licenses and characters. The portfolio, which already combines a wide range of stories, music and knowledge, is constantly being extended – with the number of Tonies available in the UK and Ireland set to grow from 45 to 65 by the end of this year alone.

The current characters in the Tonies-Family already include some well-known faces such as The Gruffalo, Stick Man, Little Red Riding Hood and The Snowman and with new Tonies and Creative-Tonies ready to join the family there are endless adventures for little ones to enjoy in 2019.

The Jungle Book and The Lion King will be available for sale from August 15 from selected toy retailers, bookshops and via the Tonies website www.tonies.com/shop

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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