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Silvergate Media lands China agent for Monkey with a Tool Belt

Silvergate Media has inked a deal with the China-based Wanda Kidsland for its new educational animated television series, Monkey with a Tool Belt. The new deal will see Wanda Kidsland manage TV distribution, tie-in publishing, consumer products and live-attractions for the brand in China.

The aim will be to firmly establish the brand in the market and build a fanbase for the series.

The agreement further strengthens Silvergate’s presence in China and will build upon its existing partnership with Wanda, which has delivered success in the region for Octonauts -an IP that currently boasts more than 30 billion views on web TV in China.

Monkey with a Tool Belt is a 40 x 11’ episode series for kids aged three to six years. The pre-school action comedy follows the fantastic adventures of monkey star Chico Bon Bon and his Fix-It Force. With the help of a fantastical tool belt they solve engineering problems for the city of Blunderberg — and boy do they need the help.

The series represents another major opportunity for Silvergate in the Chinese market as its strong educational features and carefully curated Science, Technology, Engineering, Mathematics (STEM) content is perfectly suited for Asian audiences.

Wanda Kidsland is a leading producer of educational content in China and Monkey with a Toolbelt will fit seamlessly into the digital curriculum of Wanda Kidsland’s 100+ educational centres throughout China.

“It is exciting to be able to build upon and extend our successful partnership with Wanda Kidsland with Monkey with a Tool Belt,” said Ron Allen, EVP commercial at Silvergate Media.

“We look forward to bringing this STEM-focused series to screens, Education Centres, and retail shelves with the help of the market leader in China and strong advocate for the very best in children’s entertainment.”

Based on the best-selling book series by Chris Monroe, Monkey with a Tool Beltis being brought to life by Silvergate Media and its EVP of Creative Kurt Mueller with an all-star team of creatives including Bob Boyle (Wow Wow Wubzy), Gabe Pulliman and Stephanie Simpson (Octonauts) and Michael Goldberg (Sesame Street).

Beyond the screen, numerous opportunities for publishing, toy and consumer products will be explored as the series perfectly lends itself to many fast-growing categories including role-play, vehicles, play-sets and construction toys.

The STEM aspects of the series will open up several exciting opportunities in a growing Chinese market with an appetite for age appropriate and challenging educational content.

CEO of Wanda Kidsland Group, Mr. Gao Yimin, added: “We are excited to expand our successful collaboration with Silvergate on this new entertaining and educational series. The opportunities that this IP will open up are boundless — we are delighted to be a partner on this fresh new brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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