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Classic Danger Mouse lands global pop scene deal with Funko

Boat Rocker Studios, the content and brands arm of Boat Rocker Media has struck a worldwide deal with the pop culture consumer products specialist, Funko for a range of Danger Mouse collectables.

The new line will feature a variety of traditional and digital products based on the original 1980s animation, and will of course include the realisation of the much loved show protagonist, Danger Mouse – among his cast of friends and villains – in Funko’s Pop figure style.

Digital stickers (still and animated), digital cards and 3D collectables of Funko stylized characters will be sold via authorised third-party distribution channels and Funko’s own online properties and mobile app this autumn.

Digital accessories for Funko’s stylised characters will also allow Danger Mouse fans to create both 2D and 3D custom avatars on Funko’s own online properties and mobile app Pop!Yourself.

An apparel and accessories range will also be developed.

Kate Schlomann, executive vice president of brand management and content marketing, Boat Rocker Studios, said: “We are thrilled to team up with Funko for this fabulous, quality range of Danger Mouse Classic collectibles that is sure to delight fans of the much-loved iconic animation.”

Originally produced by Cosgrove Hall Films for Thames Television, Danger Mouse ran on ITV from 1981 to 1992. The animated series, starring David Jason as the voice of the eponymous world’s greatest secret agent and Terry Scott as his hapless sidekick Penfold, also proved hugely popular overseas and was broadcast in over 80 territories worldwide including Australia, Germany and France, and was the first UK cartoon to really break into the USA.

A rebooted version for today’s kids, which launched in 2015, has also proved a huge hit globally, with 99 new episodes to date over three series.

Boat Rocker Studios owns the global rights to both the new and classic Danger Mouse and manages the worldwide content distribution and merchandising rights for the property.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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