Home / Lifestyle / Coca-Cola renews partnership with clothing specialist Kith for Hawaii themed launch

Coca-Cola renews partnership with clothing specialist Kith for Hawaii themed launch

Coca-Cola has renewed its partnership with the fashion and apparel specialist, Kith, to create a co-branded collection that will ‘channel a vintage inspiration through a modern lens.’

Over the last four years, Kith and Coke have developed collections inspired by the likes of Miami, Aspen, the Hamptons, and Malibu. In its fifth collaboration, the pair have settled on Hawaii to launch a 105-piece men’s and women’s apparel collection.

This year’s styles draw inspiration from the Coca-Cola archives fused with the island lifestyle of Hawaii, with the eight colours that represent each island of Hawaii serving as the palette of the collection, while items such as swimwear and surfboards are ‘a testament to the tropical setting’.

Silhouettes include denim truckers, camp shirts, board shorts, short sleeve rugby shirts, windbreakers, and more.

The collection also includes collaborations with other staple Kith partners to create special product for this moment. Mitchell & Ness is tapped to create retro athletic apparel, such as mesh batting practice tops and basketball shorts that feature a custom Hawaiian print, as well as a range of headwear.

Orlebar Brown’s signature Bulldog swim trunk is reimagined through the Kith x Coca-Cola lens to offer two luxury renditions, while Golden Bear returns with an updated version of last year’s varsity jacket, this time featuring a colour-blocked design and leather sleeves.

Eyewear is made with Garrett Leight, which features special Coca-Cola branded lens and custom frame, while two sizes of very limited custom surfboards are also offered in partnership with Channel Island.

The collection is rounded out with footwear crafted with Converse, that, after being debuted as a Friends & Family pair in 2017, will be brought back the vintage washed blue denim Chuck Taylor 1970 to be offered to the public for the first time.

Details include puffed Coca-Cola embroidery, green translucent outsoles, removable interior bottle cap-shaped All Star patch, and custom packaging.

The launch of this collection coincides with a special pop-up shop experience in Oahu, Hawaii. The Kith x Coca-Cola Oahu Shop is located in the Royal Hawaiian Center and is now open with the full collection.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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