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Harry Potter proves triumphant among Independent Toy Awards 2019 winners

The UK’s independent toy retail scene has confirmed Warner Bros.’ Wizarding World of Harry Potter franchise as one of the hottest licenses on the toy scene this year, voting the brand as a Gold winner across four categories in this year’s Independent Toy Awards.

Among what is yet another extensive list of Gold, Silver, and Bronze award winners within Toy Shop UK’s 2019 initiative, licensed product held a perhaps more timid presence, landing product in only 10 spots out of 59 as the Warner property featured alongside brands like National Geographic, Acamar’s Bing, and WWE.

Warner’s Wizarding World IP proved the popular choice among the UK’s network of independent toy retailers taking four of those wins across the Advent Calendar category, App Toys, Educational Games, and Jigsaws & Puzzles.

Unsurprisingly, it was Wow! Stuff’s Harry Potter Invisibility Cloak that took Gold in the App Toys category, championed for its innovation in the toy space to deliver a replica cloak from the film franchise that by using its green screen technology – in conjunction with its corresponding app – can make the wearer seem to disappear.

Kids@Play scooped Gold in the Advent Calendar category for its Harry Potter Magical Infinity Advent Calendar, Winning Moves secured the Educational Games win with its Harry Potter Lex-Go, and Kidicraft took Gold for its Harry Potter Hogwarts Express 3D Jigsaw.

Elsewhere, Bandai’s National Geographic Dig Kits took Gold in the Educational toy category, Golden Bear in the licensed toy category for its Light Up Talking Bing with Hoppity, and Alpha Animation took top spot in role-play with its WWE Airnormous – Deluxe Universal Championship Belt.

Alpha also took the silver in the Vehicles category for its Super Wings Rescue Riders, while John Adams placed second in the licensed toys category for its Rubik’s Cage. Likewise Tobar took the Silver in the Action Games category for its Angry Birds Pig Head Game.

The listing has been praised for its diverse mix of winners and support of toys champion topics of inclusivity with representation of cultural diversity, gender, and disability. 

Toy Shop UK’s Michael Hawkins, said: “While Harry Potter remains one of the biggest toy franchises with no less than four Gold medals this year, we’re delighted to see a diverse mix of winners which perfectly reflects the life and character of the independent toy retailers that bring so much to this industry.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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