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Acamar Films signs major Bing content deal with the BBC

Acamar Films has signed a significant new content deal with the BBC for a new series of its award-winning pre-school property Bing.

A further 26 x 7’ episodes are set to air on CBeebies and the BBC iPlayer from October 31 following the launch of the new episodes on Acamar’s new app Bing: Watch, Play, Learn. The BBC has also re-licensed the original 78 episodes, bringing the total number of episodes to 104.

 Produced by Acamar Films in association with its Dublin-based partner, Brown Bag Films, Bing has seen extraordinary success since it launched in 2014. A ratings hit on CBeebies in the UK and the top rated pre-school show on BBC iPlayer, the series won an International Emmy Award in the Kids Pre-School category in 2016, a Writer’s Guild Award and a BAFTA nomination for best Pre-School Series.

Adapted for television from the original books by author Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and the everyday micro-dramas that all young children experience.

The new series boasts a new voice cast with new-comer Rafferty Railton as Bing, the award-winning actor David Threlfall as Flop and Noah Hicks as Pando, along with original cast members; Akiya Henry  playing Amma, Eve Bentley as Sula, Jocelyn McNabb asCoco and Briony Hannah as Padget. 

Two new key characters join Bing in this series: Dr. Molly voiced by Tamsin Greig and Sula’s young cousin Nicky voiced by Xavi Nixon.

Mikael Shields, CEO of Acamar Films, added: “We are delighted to continue our long partnership with the BBC; it has been a treat to get back into Bing world with our writing-team, as well as with our amazing ensemble cast. We’re all excited to show these new episodes to our highly discerning audience.”

Bing’s success continues off-screen with a ‘fantastic reaction from retailers across Europe’ to the toy launch from master toy partner Golden Bear, an already vastly successful licensing programme in Italy and expansion into new markets including Russia.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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