Home / Entertainment / Simon’s Cat pounces into plush with social commerce platform Teespring

Simon’s Cat pounces into plush with social commerce platform Teespring

The global content creator Endemol Shine Group is launching a new line of plush toys inspired by its hit animated property, Simon’s Cat. The new launch arrives courtesy of a collaboration with the social commerce platform, Teespring.

Available for pre-order, the Simon’s Cat Plush is based on the lovable white cat featured in the popular digital series. The limited edition plush is made from premium materials and comes with its own customisable collar.

The release of the Plushie follows the news at the end of last year that detailed the launch of the Simon’s Cat Merch Shelf feature on YouTube with Teespring.

Jane Smith, group director, brand licensing and gaming, Endemol Shine Group, said: “We are already seeing strong pre-order numbers for the Plushie which is a must-have for any Simon’s Cat fan. Strong, iconic products such as these are really key to satisfying the demand from the ever-growing international audience.”

Simon’s Cat will be featured at Endemol Shine Group’s stand C160 at this year’s BLE 1-3 October, ExCeL London.

Simon’s Cat follows the antics of a mischievous white cat and his long-suffering owner Simon. Simon’s Cat was created by award-winning illustrator, animator and director Simon Tofield. First seen on YouTube in 2008, the series celebrates its now a worldwide phenomenon, entertaining audiences in over 100 countries.

The brand currently enjoys success across multiple categories including gaming, publishing and apparel. There have been more than 80 million digital sticker downloads and in excess of 16 million mobile gaming downloads with further titles in development for 2019.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

BLE 2019: Powerstation Studios confirms final line-up for The Arcade

With less than two weeks to go before BLE 2019, PowerStation Studios has confirmed the …