Home / Highlight / Frida Kahlo paints its way across Europe with latest Kidult partnership

Frida Kahlo paints its way across Europe with latest Kidult partnership

The Frida Kahlo brand is continuing to paint its way across Europe, this time thanks to a new partnership with the fashion jewellery specialist, Kidult and its collection of six new bracelet designs.

Featuring engravings of some of Frida’s own musings in both Italian and English, Kidult’s decorative pendants are marketed as ideal gifts for girls and women of all ages. The products are being distributed throughout Italy via specialised shops and Kidult’s own online store.

Artist and fashion icon, Frida Kahlo has been long-established as a figurehead of global female empowerment – aligning with Kidult’s own brand narrative. It’s this aspect that the fashion brand is paying tribute to in its latest collection.

Kidult is the concept brand of the jewellery company Mabina Srl, a Milanese firm and established Italian company, founded in 1999 by a three generations’ family of jewellers. Kidult specialises in the design, production and marketing of proprietary brands.

Only a few years after the launch of its Life Collection, Kidult has become a landmark in the fashion jewellery industry.

“We are excited and honoured for this new exclusive collaboration,” said Francesco Songa, CEO and creative director of Mabina.

“The official Frida Kahlo license significantly enriches our Life Collection: Frida was an extraordinary woman and has great affinity with the character of Kidult. Frida’s ideals are very current today and speak the same language that Kidult uses to inspire women.

“The intensity that Frida has put into every aspect of her life and her rich and powerful imagination are told in the new jewels of the Official Collection. Being able to transmit the passion of Frida gives us strong stimuli, responsibilities and great satisfaction.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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