Home / Entertainment / IT: Chapter Two floats into retail thanks to blood curdling new range from GB Eye

IT: Chapter Two floats into retail thanks to blood curdling new range from GB Eye

GB Eye has detailed a new range of product that while ‘designed to bring the horror into your home’, luckily will strictly not be climbing out of your sink basin or emerging from your fridge in the dead of night. It will, however, be floating into retail to coincide with the launch of Warner’s IT: Chapter Two.

The gifting specialist is helping bring everyone’s favourite evil clown, Pennywise, to life with a new line of posters, collector prints, mugs and merchandise, including the a heat changing mug that welcomes you with the reveal of the maleficent grin of the horror icon himself.

Mugs in the range will also feature Pennywise’s blood-curdling phrases, including the new lines “come back and play” and “time to float.”

For other IT: Chapter Two spooks and scares, the range includes hauntingly stunning maxi posters and collector’s prints. Fans will love the sensational “come home” poster features a smoky backdrop that surrounds the menacingly staring Pennywise and delivering an even more stand-out design is the chilling poster, delivering a sinister grin, simply titled “Pennywise.”

Meanwhile, retailers looking to bolster their horror offering with something different around Halloween are encouraged to check out GB eye’s extensive IT range features movie artwork from the 1990 original as well as the 2017 remake ensuring there is something for fans both old and new.

The IT line up bolsters GB Eye’s current portfolio of iconic Warner Bros horror properties, including The Shining, Friday the 13th and the Exorcist.

Emily Aldridge, head of licensing at GB eye Ltd., said: “We’ve seen a strong trajectory of growth year on year as we have established a strong foothold in the horror genre. Retailers have come to expect some terrifyingly great sellers from us, and we have been looking forward to seeing our designs get picked up by fans of these well-known properties.

“Our IT: Chapter Two range has been welcomed with really positive feedback and we are anticipating high demand across our Horror ranges, which we know will increase as we get closer to Halloween.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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