20th Century Fox Consumer Products has strengthed its global location based entertainment department, as the firm looks to bolster that side of its business.
First up, Greg Lombardo has been promoted to SVP, global live and location based entertainment – he will continue to oversee business strategy, creative development and project management for Twentieth Century Fox World theme parks, resorts, touring exhibits and live shows.
Lombardo – who was previously VP of global live and location based entertainment – is a 25-year veteran of the entertainment industry, having worked on themed entertainment projects around the world.
In addition, Eric Williams has been hired as VP design and development for global live and location based entertainment, reporting to Lombardo. He will be responsible for the creative management of all projects, inclusive of show and guest experience elements. His experience includes a variety of award winning projects, including the Spider-man attraction at Universal Studios’ Islands of Adventure.
"In just three years, Fox has positioned itself as a prominent player in the location based entertainment business," said Jeffrey Godsick, president of 20th Century Fox Consumer Products. "Under Greg’s leadership we have our first Twentieth Century Fox World theme park under construction in Malaysia, as well as several new live shows, 4D shows and touring exhibitions.
"As we expand this division, Greg possesses the experience and the industry expertise needed to execute our growing vision and amplify Fox brands worldwide."
Lombardo added: "Eric has a tremendous amount of theme park experience and in-depth design knowledge having worked on some of the industry’s premier projects. With Eric’s creative vision and approach, we know that he will ensure the highest level of guest experience in everything we create."