20th Century Fox Consumer Products names Stories as new promotions agent

Twentieth Century Fox Consumer Products (FCP) has named Stories as the company’s promotions agent for France.

As part of the deal, Stories will work across FCP’s portfolio of entertainment brands, including the likes of Prison Break, Empire, and The Simpsons, as well as the Ice Age movie franchise, the ‘Fox Presents the Films of Marilyn Monroe’ collection and the studio’s range of classic movies.

“Our brand portfolio offers an incredible depth of assets that instantly connect with consumers of all ages. It’s this emotional connection that can have a powerful impact on promotional campaigns and, as our most iconic entertainment properties are embedded in popular culture, they already come with a built-in awareness,” said Sandra Vauthier-Cellier, SVP EMEA Fox Consumer Products.

“Stories’ wealth of experience in brokering high-impact promotions deals makes them the ideal partner to help us drive growth in France and for our EMEA licensing business.”

Aude Steinberg, founder and CEO of Stories, added: “We are thrilled to be representing such an iconic portfolio of brands.

“Twentieth Century Fox’s fantastic array of characters and shows have outstanding commercial potential, and will offer French brands an exciting opportunity to create an emotional connection with their consumers.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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