20th Century Fox teams with Lidl for first Ice Age Baby collection

20th Century Fox Consumer Products and Lidl have detailed plans to launch the first baby line based on the hit animated movie franchise Ice Age.

The collection will launch across all of the retailer’s major stores in Europe.

Ice Age Baby at Lidl will incorporate character favourites Scat, Sid, Peaches and Julien in their original pencil drawing form to give the range a softer look.

Girls’ pieces will be available in an array of pinks, while boys can choose from navy blues, greens and stripes in a collection that is set to include long sleeve body suits, bedding and tights.

Sandra Vauthier-Cellier, SVP of consumer products EMEA for 20th Century Fox Consumer Products, said: “Following the success of our summer 2016 Ice Age promotion we are thrilled to once again partner with Lidl to launch a line for our littlest fans across Europe.”

Juergen Achenbach, vice president international marketing at Lidl Stiftung and Co, added: “For the second year in a row, we are delighted to be able to offer our customers a product range in partnership with Ice Age and 20th Century Fox Consumer Products.

“With the Ice Age Baby range we want to make our littlest customers happy – and who doesn’t love the funny Ice Age characters.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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