Mondo TV names Luana Perrero its new head of content sales

Mondo TV has appointed a new head of content sales in the form of Luana Perrero, who steps into the role with the animated content distributor effective immediately.

In her new role at Mondo TV Group, Perrero will be overseeing content sales strategy across the company’s wide library of properties, including established hits such as Sissi the Young Empress, and Mondo’s latest hits, such as Yoohoo to the Rescue and Robot Trains. She will also be working across new arrivals such as Invention Story and Meteo Heroes.

Based in Milan, Perrero will report to Mondo TV CEO Matteo Corradi and will work alongside the licensing division to strengthen the international presence of Mondo TV IPs.

Perrero comes to Mondo with over 15 years’ experience in international content distribution – most recently with Rainbow spa, creator of Winx Club, where she was head of TV sales. Prior to her work with Rainbow she set up the content distribution department for Atlantyca Entertainment while based in Paris and Milan, worked with Blink Studios in Dubai and was a senior sales analyst in Warner Bros’ European Theatrical Distribution EMEA Team in London under the management of EVP EMEA Monique Esclavissat.

Perrero said: “I am thrilled to be joining Mondo TV and sharing my experience and my love for this business with its young, passionate and very professional team. The Mondo TV portfolio is growing fast and the company has built many important partnerships with globally renowned players.

“I’m looking forward to contributing to Mondo TV’s content sales growth and partnering again with broadcasters and partners at an international level.”

Matteo Corradi – Mondo TV CEO, added: “Luana Perrero comes to Mondo TV with an impressive breadth of experience working on multiple properties in many regions and helping to build content businesses for some of the biggest names in broadcasting. We’re delighted to welcome her on board.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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