GQ partners with NIO Cocktails to launch luxury gift box of themed cocktails

GQ is letting its hair down through a new partnership with NIO Cocktails to develop a ‘unique and luxurious’ tasting experience through a collection of cocktails that aim to ‘fuse hedonism, style, and luxury with all five senses.’

Produced by NIO Cocktails and designed exclusively for the taste of GQ, the collection is sold as a hand-crafted gift set made with 100 per cent recyclable materials, and is available to buy online and ready to taste in the comfort of your own home.

The luxury gift box launch encompasses what it calls “an aesthetic diary for a sensorial journey: four cities, four capitals of taste, four different styles.” It delivers four exclusive cocktails created by NIO Cocktails’ master mixologist Patrick Pistolesi for GQ, four original glasses, each distinctly unique to enhance the taste, one ice mold and four luxury prints for decoration.

The collection features Milan’s The Milanese Bianco. London’s The Dandy, New York’s The Big Apple, and Tokyo’s Sensei.

The Milanese Bianco celebrates the Milanese tradition while providing a twist on a classic Negroni cocktail, mixing Tanqueray Gin, Bitter Bianco Luxardo and Cocchi Americano Bianco for a mature palate. Meanwhile, the Dandy is billed as a sober cocktail, based on Gin Tanqueray, with a touch that gives sparkle, ginger liqueur, light and of a slight amber color.

The Big Apple is the name of a cocktail that celebrates the iconic figure of contemporaneity, including a green apple liqueur with a fruity base that recalls the healthy world. The apple liqueur is suited to the sweet and deep notes of Bourbon Bulleit.

Finally, Tokyo: Sensei is described as a technically perfect citrus cocktail with a strong yellow color. The typical Japanese Yuzu liqueur, mixed with Blended Whiskey, fragrant and round with a fruity and exotic Lychee Syrup, very popular in Japan.

NIO Cocktails is the Italian startup leader in artisanal blending of ready to drink cocktails. All the cocktails are exclusively created with premium ingredients, signed by the well-known mixologist Patrick Pistolesi and contained inside a 100 per cent recyclable pack.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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