Premium sports lifestyle brand ’47 has secured a new licensing agreement to develop new headwear and apparel lines for Nitro Circus.
The deal establishes the firm as the exclusive partner of all Nitro Circus sponsored athletes and gives the brands rights to distribute and sell branded headwear and apparel at sporting goods and specialty retail globally.
The two-year agreement solidifies ‘47’s position in the action sports and lifestyle markets and increases brand exposure with a new licensing partnership added to the brand’s portfolio.
“Nitro Circus is an authentic, action sports collective that has grown to have immense international reach,” said ’47 co-owner Steven D’Angelo.
“’47 has a long history of thriving at the intersection of sport and culture. Our partnership with Nitro Circus, one of the world’s largest sports entertainment enterprises, is an exciting new chapter of our storied brand position.”
Peter Maule, global head of licensing for Nitro Circus, added: “We are thrilled to team up with ’47 on a collection that is 100 per cent in line with Nitro’s brand essence.
“This fully integrated agreement is the next step in our licensing strategy as we continue to seek new and innovative ways to partner with top tier organisations. Both parties are equally vested and totally aligned for mutual success.”
’47 expects to launch product at retail next spring.