The Raccoons is the latest animated property to be jumping the decades and making a play for the retro licensing space, helping fans and viewers who grew up with the show put to rest that fundamental question: what on Earth kind of aardvark is Cyril Sneer anyway?
First created in 1985, the animated TV series followed the day to day life of three raccoons: Bert, Melissa, and Ralph as well as their friend Cedric the aardvark and his greedy businessman father, Cyril. For two decades, the series engaged the imaginations of families across 180 countries.
Today, The Raccoons has tasked The Point. 1888 with bringing to market a raft of new branded products in accessories, babywear, socks, gifting, plush and more as the retro revival trend continues to gather pace among millennial and Gen Z audiences today.
With a wealth of entertainment brands already on The Point.1888’s books including Moomin, Molang and Moon & Me, The Raccoons is another significant win and comes just one year after the agency was appointed by 75 year old children’s brand Moomin to support its comeback and raise its brand licensing game.
With an underlying message of conservation and environmental protection running throughout the series, The Point. 1888 has already added nature charities and forests to the brand’s licensing strategy.
Olivia Wiggett, The Point.1888’s Associate Commercial Manager, said: “The Raccoons is such a wonderful, nostalgic brand that resonates with so many people across the world. We are so delighted to be working with the amazing team at The Raccoons, and can’t wait to start bringing the brand to life in the licensing space. Not only that, but because The Raccoons are such a perfect fit for nature charities and forests, we have added this to their strategy.”
Kevin Gillis, President of Run With Us Productions, added: “The Raccoons have had the honour of having a strong and environmentally-conscious fan following in the UK since Bert Raccoon first moved to the Evergreen Forest. As we recognize the growing critical importance of understanding our fragile global eco-system, we look forward to working with The Point 1888 in connecting with and supporting our many loyal and invaluable fans.”
Product development and marketing plans are now underway and The Point.1888 will be commencing talks with potential licensees and retailers in the next few weeks.