9 Story Media Group has launched a new dedicated consumer products division called 9 Story Brands.
The move follows 9 Story Media Group’s recent acquisition of Out of the Blue Enterprises, bringing the firm’s and 9 Story’s licensing endeavours together under the new division.
9 Story Brands will be officially launched at next week’s Licensing Expo in Las Vegas.
The consumer products division represents a portfolio of top properties, including Daniel Tiger’s Neighbourhood, Super Why, Peg+Cat, Luo Bao Bei, Wild Kratts and more. The new arm will be co-managed by 9 Story’s Kristin Lecour (vice president, consumer products) and Out of the Blue’s Kyra Halperin (vice president, consumer products), with both reporting to 9 Story’s chief strategy officer, Natalie Osborne.
Lecour will lead international efforts and Halperin will direct US based activities.
Together they will focus on building global kids’ brands both on and off-screen, allowing audiences multi-dimensional experiences with their favourite characters.
“We are thrilled to launch 9 Story Brands at this year’s Licensing Expo,” said Osborne. “Joining forces with Out of the Blue significantly increases both our bench strength and our portfolio. We have long been in the business of creating, producing and distributing hit children’s shows. This next chapter will take our global licensing activities to the next level, turning our shows into brands.”
In addition to the launch, 9 Story Media Group has redesigned its corporate logo, marketing assets, website and more with a new contemporary look.
“We have gone through a major transformation over the last few years,” said Vince Commisso, president and CEO of 9 Story. “In addition to our organic growth, with the acquisition of Brown Bag Films in 2015 and the Out of the Blue Enterprises earlier this year, our company has undergone a considerable expansion.
“We now have a global footprint with operations in Toronto, New York, Dublin and Manchester, and a staff of over 600. We wanted our branding to reflect our growth and where the company is going to go in the future.”