Nickelodeon is to open its first indoor theme park in Asia in 2020, marking the studio’s largest indoor theme park in the world.
The project is the result of a partnership between Viacom International Media Networks Asia and the developers of Mall of China, Jiayuan Group, China Creation Group and Triple Five Group.
The new Nickelodeon indoor theme park will occupy around 28,000 square meters in the centre of the 468,000 square meters Mall of China complex in Chongqing.
It will showcase 14 of Nickelodeon’s properties such as PAW patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer, across 29 attractions.
The developers will invest over $750 million in The Mall of China, which is part of a 1.34 square kilometre mixed-use development made up of residential units, an international K-12 school and an international hospital.
“Creating immersive on-the-ground consumer experiences remains an important part of our business. As we continue to grow the footprint of Nickelodeon theme parks, I am confident this will open up new opportunities for the Nickelodeon brand and for our partners across multiple platforms in this important Chinese market,” said Mark Whitehead, president and managing director, Asia Pacific, Viacom International Media Networks.
Linda Dong, president of China Creation Group, added: “Nickelodeon’s wide recognition in China will be instrumental to the success of Mall of China in attracting families of all ages from across the country to dine, shop and play at our project.
“Our partnership with Nickelodeon is also a key component to our ability to deliver a world-class theme park product to compete in this fast-growing industry.”