A Peppa Pig product is bought every minute on has revealed that, on average, one Peppa Pig product is bought every minute.

Elsewhere, a third of all Peppa Pig DVDs sold on eBay are bought between 9pm and 5am, and at 12.33am on Black Friday, the busiest online retail day of the year, Peppa Pig DVDs were the most popular product on the website.

“Our retail report has allowed us to share our insight for the first time into the way Brits buy and sell online, including what time of day or night they’re searching for much-needed items too," said Murray Lambell, eBay’s director of UK trading.

"One of our standout finds was sleepless parents looking for Peppa Pig DVDs in the early hours of the morning: entertainment for little ones to help the grown-ups get some rest.”

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