Aardman and Netflix secure promotional partners for musical short Robin Robin

Award-winning independent studio Aardman has announced partnerships with the UK’s largest nature conservation charity the RSPB and Twinkl Educational Publishing, for animated musical short Robin Robin.

Robin Robin is a 30-minute festive holiday shortcreated by its directors Dan Ojari and Mikey Please. The stop-motion film was produced at the Aardman studios in Bristol, is due to launch on Netflix in November 2021 and features the voices of Gillian Anderson, Richard E. Grant, Adeel Akhtar and Bronte Carmichael.

This Christmas season the RSPB is inviting families to celebrate their inner robin with a series of Robin Robin-themed adventure trails on over 30 of its nature reserves around the UK and exclusive activity packs. Running from 24 November to 10 January, the trails will encourage young adventurers to learn to sing like a robin, find their very own superpower, and use all their senses to connect with the robin within. Other activities on offer include nest building, storytelling events and robin-themed crafts, while RSPB nature reserve cafés will also be offering Robin Robin-themed food and drink.

Kate Struthers, RSPB Visitor Experience and Event manager, says: “We are so excited to be working with Aardman and Netflix to celebrate the festive magic of the robin with families across the UK. They’re one of the UK’s most beloved birds and a true Christmas icon. Our new trails will immerse families in the Robin Robin story and bring it to life amongst nature, and we hope the film and our adventure trails can inspire everyone to discover robins and other wildlife near them and get outside in nature. Our Robin Robin activity pack also includes activities and ideas on how you can help robins and other wildlife at home this winter.”

Alongside the trails, Aardman and Netflix have partnered with educational publisher Twinkl to create exciting new Robin Robin learning materials to use at school and home. Twinkl will be providing the official resources for young viewers aged 3 to 11, prior to the film’s release, and the storyline fits perfectly into their wider campaign about wellbeing this Christmas, with inspirational messages about being happy with what you have and finding where you belong.

Christmas TV time can be transformed into an opportunity for learning as these completely free resources can also be used by parents, creating a time for families to come together and engage in fun activities based on this new Christmas classic. From writing and maths mystery activities on the rules of ‘The Sneak’ to recreating the ‘Sticky Brown Poo’ cake, these educational materials link learning directly with scenes from the Netflix special, so children can engage with everything they experience off the screen as well as on it. Children can also step behind the curtain, whether it’s exploring scientific facts about robins, composing music, or even learning how to create a stop-motion animation. Find out more at twinkl.co.uk/robinrobin

“Being able to link Twinkl learning materials with Netflix programming makes for a really powerful opportunity for educators and parents,” says Jonathan Seaton, Co-Founder and CEO of Twinkl. “We love the idea of bringing a new dimension of off-screen learning to the Netflix ecosystem through Robin Robin.”

In addition, Macmillan Children’s Books have just launched a publishing range associated with the new film which includes a classic picture book, film tie-in picture book and range of activity and novelty books.

Robin Robin launches on Netflix on November 24 – netflix.com/robinrobin

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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