Aardman inspires creativity with new print on demand store

Animation studios Aardman is looking to make customisation an integral part of customers’ shopping experience with the launch of its new print on demand product store.

Working alongside licensing firm Watermelon, Aardman by Me was formed, which the studio hopes will act as a ‘one-stop shop’ to meet every fan’s creativity needs.

“Aardman by Me is a one-stop shop for our fans to discover exclusive designs featuring our characters on a range of high quality products,” Rob Goodchild, head of licensing at Aardman, told ToyNews.

“The product range includes gift, homeware and mobile accessories and we will be adding further product categories throughout the year.”

Already boasting a range of products for fans to customise, Aardman is looking to add additional items into the mix including apparel and stationery.

Goodchild declared: “The possibilities for the store are endless as we can add products to tie into different trends and themes.

“We are also keen to respond to fan requests as much as possible so they feel as involved in the site as we do.”

With no hidden costs, site users will be able to pay the fixed price that is listed no matter how much personalisation they wish to do.

“The personalisation experience provided by Aardman by Me offers a new level of engagement between Aardman and the customer,” continued Goodchild.

“We hope this encourages as much creativity from the customers as possible.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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