Aardman launches Shaun the Sheep pet product range with Trixie

Aardman Animation has penned a new deal with Trixie to launch an extensive line of pet gifts and accessories inspired by Shaun the Sheep.

The new range will feature cuddly soft cushions and beds in various shapes and sizes, a cosy cave, plush animals, latex toys, bowls and more, all featuring the popular cast of characters from the hit series.

The Shaun the Sheep collection will be distributed in Germany, Austria, Switzerland, the UK, France, Denmark, Sweden, Norway, Finland and Italy.

The new partnership marks a first for Trixie who now makes its debut in the licensed pet goods arena.

“Friendly, a little crazy and full of fun – for Trixie, it was easy to identify with Shaun the Sheep. We are looking forward to continuing our collaborative and creative partnership with Aardman and the local licensing agency WDR mediagroup.”

The global Shaun the Sheep licensing programme now boasts over 180 licensees across 25 territories.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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