Aardman teams with British designer Julie Dodsworth to create unique new Shaun the Sheep designs

The British Artisan designer, Julie Dodsworth has partnered with Aardman to create a set of hand painted designs, taking inspiration from the colours of the British countryside and the popular Shaun the Sheep brand.

The new Shaun the Sheep x Julie Dodsworth collaboration not only renders the series’ hero Shaun in a unique new way, but delivers on Aardman’s ongoing ethos of ‘we do more’ buy extending the brand into new areas in new ways.

Painted in Julie Dodsworth’s signature style, the new patterns have been developed to suit a range of categories, from homewares, fabrics, and toiletries, to stationery and garden equipment.

Danny Heffer, creative lead, sales and marketing at Aardman, said: “We are really pleased to be working with British talent like Julie Dodsworth on this new design collection. Julie is known for her floral hand painted style, which translates nicely into Shaun’s rural world.

“It’s been refreshing getting a new perspective on Shaun the Sheep and it we think it will be popular with fans not only in the UK, but in a number of territories around the world. We are currently looking for a range of licensing partners to take along with us on this design journey and help to bring Julie’s interpretation of Mossy Bottom Farm to the retail market.”

Julie Dodsworth added: “I’m thrilled to have been invited to work with Shaun the Sheep and all the team at Mossy Bottom. From the viewpoint of being a genuine fan it has been fantastic to create designs that reflect Shaun’s humour and colourful character. My thanks to all the team at Aardman.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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