Aardman Animations has teamed with UK Music and the Intellectual Property Office to launch a new app called Music Inc, encouraging players to navigate the industry to achieve a successful music career.
The app allows players to take control of the entire creative process from song writing and styling to recording and releasing songs to market.
The players will then see the impact of every managerial decision they make on their artists’ career.
Music Inc marks the first time the Government and the music industry have worked together to create a game focusing on business strategy in the entertainment industry, helping kids to understand the business.
The app was launched at the London Edition Hotel on Sunday, February 9th and was joined by UK Musci CEO, Jo Dipple, Minister for Intellectual Property, Lord Younger and Music Inc’s Ortise Williams.
Jo Dipple, UK Music CEO, said: "Music Inc is an extremely exciting project or UK Music as we join forces for the first time with the IPO and Aardman Animations.
"Our goal is to give young music lovers a taste of what it’s like to work in the music industry and convey a message about the value of creativity in a fun and interactive way.
"Players of Music Inc will see how vital every stage in the music-making process is."